:root {
  --paper: #FBFBF8;
  --ink: #141414;
  --red: #660000;
  --display: "Archivo Narrow", sans-serif;
  --body: "Roboto Condensed", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 18px;
  line-height: 1.45;
}

::selection {
  background: var(--red);
  color: var(--paper);
}

a {
  color: inherit;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.2em;
}

a:hover {
  color: var(--red);
}

a:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 4px;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: var(--display);
  line-height: 0.94;
}

.shell {
  width: min(100% - 48px, 1400px);
  margin-inline: auto;
}

.skip-link {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 10;
  padding: 10px 16px;
  background: var(--red);
  color: var(--paper);
  transform: translateY(-120%);
}

.skip-link:focus {
  color: var(--paper);
  transform: translateY(0);
}

.topbar {
  display: grid;
  grid-template-columns: 3fr 2fr 4fr;
  gap: 24px;
  align-items: center;
  min-height: 76px;
  border-top: 4px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.brand {
  font-family: var(--display);
  font-size: 1.2rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
}

.topbar-nav,
.topbar-meta {
  display: flex;
  gap: 24px;
  align-items: center;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.topbar-meta {
  justify-content: flex-end;
}

.steps {
  padding-block: clamp(64px, 8vw, 128px);
}

.section-heading {
  display: grid;
  grid-template-columns: 3fr 9fr;
  gap: 24px;
  align-items: end;
  margin-bottom: 48px;
}

.section-heading h1 {
  margin-bottom: 0;
  font-size: clamp(4.5rem, 10vw, 10rem);
  font-weight: 600;
  letter-spacing: -0.045em;
  text-transform: uppercase;
}

.eyebrow,
.step-mark,
.service-label,
.contact-label,
.action-note {
  font-size: 0.74rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.red-text {
  color: var(--red);
}

.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.step-item {
  min-height: 280px;
  padding: 22px 24px 32px 0;
}

.step-item + .step-item {
  padding-left: 24px;
  border-left: 1px solid var(--ink);
}

.step-mark {
  display: block;
  margin-bottom: 72px;
  color: var(--red);
}

.step-item h2 {
  margin-bottom: 18px;
  font-size: clamp(1.7rem, 3vw, 2.7rem);
  text-transform: uppercase;
}

.step-item p {
  max-width: 30ch;
  margin-bottom: 0;
}

.poster {
  padding-bottom: clamp(72px, 10vw, 150px);
}

.poster-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  grid-template-rows: auto auto;
  column-gap: 24px;
  border-top: 8px solid var(--red);
  border-bottom: 1px solid var(--ink);
}

.giant-number {
  grid-column: 1 / span 4;
  grid-row: 1 / span 2;
  align-self: stretch;
  padding-top: 8px;
  border-right: 1px solid var(--ink);
  color: var(--red);
  font-family: var(--display);
  font-size: clamp(12rem, 30vw, 32rem);
  font-weight: 700;
  letter-spacing: -0.1em;
  line-height: 0.72;
}

.poster-copy {
  grid-column: 5 / span 8;
  padding: clamp(32px, 5vw, 72px) 0 48px;
}

.poster-copy h2 {
  max-width: 10ch;
  margin-bottom: 30px;
  font-size: clamp(4rem, 8.5vw, 9rem);
  font-weight: 600;
  letter-spacing: -0.04em;
  text-transform: uppercase;
}

.poster-copy > p:last-child {
  max-width: 52ch;
  font-size: 1.15rem;
}

.poster-action {
  grid-column: 5 / span 8;
  display: flex;
  gap: 24px;
  align-items: center;
  padding: 28px 0;
  border-top: 1px solid var(--ink);
}

.cta {
  display: inline-block;
  padding: 16px 24px;
  background: var(--red);
  color: var(--paper);
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
}

.cta:hover,
.cta:focus-visible {
  color: var(--paper);
  text-decoration: underline;
}

.services {
  padding-top: 0;
}

.service-topline {
  display: flex;
  justify-content: space-between;
  align-items: center;
  min-height: 76px;
  border-top: 4px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.back-link {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-bottom: 1px solid var(--ink);
}

.service-intro,
.service-item {
  min-height: 440px;
  padding: clamp(36px, 5vw, 72px) 28px 40px 0;
}

.service-item {
  display: flex;
  flex-direction: column;
  padding-left: 28px;
  border-left: 1px solid var(--ink);
}

.service-intro h1 {
  max-width: 8ch;
  margin-bottom: 28px;
  font-size: clamp(3.3rem, 6vw, 6.5rem);
  letter-spacing: -0.04em;
  text-transform: uppercase;
}

.service-intro > p:last-child {
  max-width: 30ch;
}

.service-label {
  display: block;
  margin-bottom: auto;
  color: var(--red);
}

.service-item h2 {
  margin: 72px 0 20px;
  font-size: clamp(2.3rem, 4vw, 4.5rem);
  text-transform: uppercase;
}

.service-item p {
  max-width: 34ch;
  margin-bottom: 0;
}

.pitch {
  display: grid;
  grid-template-columns: 7fr 5fr;
  gap: 24px;
  padding-block: clamp(72px, 10vw, 150px);
  border-bottom: 1px solid var(--ink);
}

.pitch-lead h2 {
  max-width: 11ch;
  margin-bottom: 0;
  font-size: clamp(4rem, 8vw, 8rem);
  letter-spacing: -0.045em;
  text-transform: uppercase;
}

.pitch-body {
  align-self: end;
  padding-left: 24px;
  border-left: 8px solid var(--red);
  font-size: 1.2rem;
}

.pitch-body p {
  max-width: 38ch;
  margin-bottom: 36px;
}

.text-call {
  font-family: var(--display);
  font-size: clamp(1.5rem, 3vw, 2.6rem);
  font-weight: 700;
  text-transform: uppercase;
}

.contact {
  padding-top: clamp(72px, 9vw, 130px);
}

.contact-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  border-top: 8px solid var(--red);
  border-bottom: 1px solid var(--ink);
}

.contact-heading,
.contact-unit {
  min-height: 280px;
  padding: 30px 28px 36px 0;
}

.contact-unit {
  padding-left: 28px;
  border-left: 1px solid var(--ink);
  font-style: normal;
}

.contact-heading h2 {
  max-width: 7ch;
  margin-bottom: 0;
  font-size: clamp(3.5rem, 7vw, 7rem);
  letter-spacing: -0.04em;
  text-transform: uppercase;
}

.contact-label {
  display: block;
  margin-bottom: 64px;
  color: var(--red);
}

.contact-unit > a,
.contact-unit > p:first-of-type {
  font-family: var(--display);
  font-size: clamp(1.5rem, 2.5vw, 2.5rem);
  font-weight: 600;
  line-height: 1.05;
}

.contact-unit > p:last-child:not(:first-of-type) {
  max-width: 30ch;
  margin-top: 22px;
}

.privacy {
  display: grid;
  grid-template-columns: 1fr 3fr;
  gap: 24px;
  padding-block: 38px;
  border-bottom: 1px solid var(--ink);
}

.privacy h3 {
  margin-bottom: 0;
  font-size: 1.25rem;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.privacy p {
  max-width: 80ch;
  margin-bottom: 0;
  font-size: 0.92rem;
}

.footer-row {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 24px;
  align-items: center;
  min-height: 96px;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

@media (max-width: 900px) {
  .topbar {
    grid-template-columns: 1fr 1fr;
    padding-block: 16px;
  }

  .topbar-nav {
    justify-content: flex-end;
  }

  .topbar-meta {
    grid-column: 1 / -1;
    justify-content: space-between;
    padding-top: 14px;
    border-top: 1px solid var(--ink);
  }

  .section-heading {
    grid-template-columns: 1fr;
  }

  .steps-grid,
  .services-grid {
    grid-template-columns: 1fr;
  }

  .step-item,
  .service-intro,
  .service-item {
    min-height: 0;
    padding: 28px 0 36px;
  }

  .step-item + .step-item,
  .service-item {
    padding-left: 0;
    border-top: 1px solid var(--ink);
    border-left: 0;
  }

  .step-mark,
  .service-label {
    margin-bottom: 48px;
  }

  .service-item h2 {
    margin-top: 0;
  }

  .poster-grid {
    grid-template-columns: repeat(6, 1fr);
  }

  .giant-number {
    grid-column: 1 / span 2;
  }

  .poster-copy,
  .poster-action {
    grid-column: 3 / span 4;
    padding-left: 20px;
  }

  .pitch {
    grid-template-columns: 1fr;
  }

  .pitch-body {
    margin-top: 32px;
  }

  .contact-grid {
    grid-template-columns: 1fr 1fr;
  }

  .contact-heading {
    grid-column: 1 / -1;
    min-height: 0;
  }

  .contact-unit:first-of-type {
    border-left: 0;
  }

  .footer-row {
    grid-template-columns: 1fr;
    padding-block: 28px;
  }
}

@media (max-width: 600px) {
  body {
    font-size: 16px;
  }

  .shell {
    width: min(100% - 28px, 1400px);
  }

  .topbar {
    grid-template-columns: 1fr;
  }

  .topbar-nav {
    justify-content: flex-start;
  }

  .topbar-meta {
    grid-column: auto;
    flex-direction: column;
    align-items: flex-start;
  }

  .poster-grid {
    display: block;
  }

  .giant-number {
    min-height: 0;
    padding-bottom: 22px;
    border-right: 0;
    border-bottom: 1px solid var(--ink);
    font-size: clamp(10rem, 62vw, 18rem);
  }

  .poster-copy,
  .poster-action {
    padding-left: 0;
  }

  .poster-copy h2 {
    font-size: clamp(3.4rem, 17vw, 5.5rem);
  }

  .poster-action {
    align-items: flex-start;
    flex-direction: column;
  }

  .service-topline {
    align-items: flex-start;
    flex-direction: column;
    gap: 10px;
    justify-content: center;
  }

  .pitch-lead h2 {
    font-size: clamp(3.4rem, 16vw, 5.5rem);
  }

  .contact-grid {
    grid-template-columns: 1fr;
  }

  .contact-unit {
    min-height: 0;
    padding: 30px 0 36px;
    border-top: 1px solid var(--ink);
    border-left: 0;
  }

  .contact-label {
    margin-bottom: 38px;
  }

  .privacy {
    grid-template-columns: 1fr;
  }
}